Intrigue Summit
31 Jan 2018
Digital Marketing Buyers and Suppliers Rendezvous
Venue: The Iconic Melbourne Cricket Ground
#INTMEL
In Association With
WELCOME TO INTRIGUE, MELBOURNE
Mission
To make a difference in the lives of digital marketers by creating an intriguing yet fun platform to learn, make friends, help and "discover new business". Our events are themed as the Digital Marketing Buyers and Suppliers Rendezvous and are designed to intrigue everyone under the roof of the venue. The mission is also to create a high quality digital marketing event to enable great marketing talent from across the globe to meet under one roof.
Sponsors & Partners
Diamond Sponsors
Association Partner
Gold Sponsor
Strategy Partner
Silver Sponsors
Bronze sponsor
Event Video Production and Photography By
Information Partner
Event Printing By
Media Partners
Digital Sponsor
Testimonials/Reviews
AGENDA (31 Jan 2018)
Our events are designed to be intriguing, educational and fun at the same time. It's this blend that makes our events sought after. Mix this with the fact that decision makers from the marketing departments of organizations attend our events and you have got a world class marketing event. All our global events are designed in a similar way. So get ready to be intrigued.
8:00 to 8:45 AM
Registration
8:45 to 8:55 AM
Introduction to the Intrigue Summit
Speaker: Dij Phukan, CEO - Salesgasm
Chair of the Summit: Andrew Haussegger, Co-Founder & CEO - Green Hat
8:55 to 9:25 AM
Keynote Session: Increasing Your Brand Equity Through Digital Marketing
Speaker: Loulou Hammad, Head of Communications - Bombardier
9:25 to 9:55 AM
Keynote Session: Turning Content and Inbound Marketing into Your Strategic Lead Generators
Speaker: Summer Goodwin, Head of Content and Inbound Marketing - Green Hat
Powered By
9:55 to 10:30 AM
Networking Tea Break
10:30 to 11:00 AM
Keynote Session: Demystifying the Psychology Behind Marketing
Speaker: Isabell Tschann, Head of Marketing - ReachLocal Australia & New Zealand
Powered By
11:00 to 11:30 AM
Keynote Session: How Technology is Enabling Brands to lead with Content
Speaker: Amy Walker, Co-founder and Head of Growth - Cognitives
Powered By
11:30 to 12:00 PM
Keynote Session: “The Principles of Creative
that Works”
Speaker: Mikey Taylor, CEO - Channel Zero
Powered By
12:00 to 1:00 PM
Networking Lunch Break
1:00 to 1:45 PM
Branding: How to Create a Powerful Brand with a Perfect Blend of Content, Design and Video
Moderator: Bernadette McClelland, CEO - 3 Red Folders
Speaker: Andres Torres, Head of Marketing ANZ - Ericsson
Speaker: Wes Fischer, Digital Experience Manager - Cleanaway
Mobile Marketing: Your Clients are Viewing their Phones Over 80 Times a Day. How to Market in these Moments and Take them on a Journey of Eventual Sales
Moderator: Travis Longmore, Head of Digital Marketing and Innovation - MoneyQuest Australia
Speaker: Jason K Wong, Managing Director - MWI Group
Speaker: Anthony Russell, Marketing Manager, AAMI Brand & Acquisition - Suncorp Group
Hall A
Hall B
1:45 to 2:30 PM
Powered By
Hall A
Content Marketing: How to Engage Your Audience and Make them Act After Reading Your Content
Moderator: Travis Longmore, Head of Digital Marketing and Innovation - MoneyQuest Australia
Speaker: Matt Allison, Head of Global Content Strategy - Bupa
Speaker: Chantelle Lane, Head of Marketing (small business) - Australian Post
Speaker: Tom Spencer, Head of Services - Cognitives
Speaker: Jane Corkhill, Marketing Director – Strategy & Franchise - ConvaTec
Hall B
The Path-to-Purchase: Tracking and Attribution
Moderator: Nicole Wagenecht, Sales Manager | Partner Channel - ReachLocal Australia & New Zealand
Speaker: Laurence Savin, Head Of Marketing -
Stile Education
Speaker: Andrew Rudd, Head of Analytics A/NZ - Experian Asia Pacific
2:30 to 3:15 PM
SEO: How to be Best Friends with Search Engine Algorithms and How to Deal with those Algorithms Suddenly Behaving Like Humans
Moderator: Tash Rahalkar, Head of Product, Marketing & Partnerships - State Trustees
Speaker: Ashish Shetty, Marketing Manager - Australia & New Zealand - Tata Consulting Services
Speaker: Jason K Wong, Managing Director - MWI Group
Hall A
Advertising: The Evolution of Advertising and Where do You Stand Right Now. You May be Far Behind
Moderator: Justin Clark, Head of Paid Search - Catch Group
Speaker: Kon Romios, National Marketing Manager - TTI Group
Hall B
3:15 to 3:45 PM
Networking Tea Break
3:45 to 4:30 PM
Video Marketing: Not Embracing Video is Not a Choice Anymore. Strategies to Rock Your Video Strategy
Moderator: Tash Rahalkar, Head of Product, Marketing & Partnerships - State Trustees
Speaker: Olivia Ientile, Digital Marketing Director - Endeavor
Speaker: Pinkky Bhatia, Digital Strategy Manager - TTI Group
Speaker: Tushar Warrier, Senior Marketing Consultant - Green Hat
Hall A
Digital Marketing Analytics: How to Measure Your Digital Marketing Efforts and Make Sense Out of It
Moderator: Huy Chau, Head of Business Development - Pro Build
Speaker: Mitchell Mackey, Marketing Director - Ansell Healthcare
Speaker: Neel Bhattacharya, Senior Business Consultant - Infosys Consulting
Speaker: Tobin Thomas, Chief Revenue Officer - Ebizu
Hall B
4:30 to 5:00 PM
Marketing agencies: How to Start, Develop and Manage a Portfolio of Marketing Agencies for Marketing Success
Moderator: Mike Taylor, CEO - Channel Zero
Speaker: Lani Cush, Head of Marketing - Ducere Global Business School
Powered By
Hall A
Social Media: If Around Half of Humanity is on Social Media, Your Target Audience Definitely is. How to Advertise, Mesmerise and Convert Using Social Media
Moderator: Janet Grima, Director - Marketing and Fundraising - Lighthouse Foundation, Australia
Speaker: Sunny Sun, Marketing Director - SouFun
Speaker: Loulou Hammad, Head of Communications - Bombardier
Speaker: Branka Injac Misic, Chief Marketing Officer - Arlo & Co
Hall B
5:00 to 6:00 PM
Closing Remarks and the Happy Hour
Happy Hour by Invitation Only
KEYNOTE SPEAKERS
SPEAKERS
Below is the list of speakers who are an integral part of the Intrigue Summit. There are many new experienced speakers who will be added to the list. Stay tuned.
SPEAKERS AT OUR RECENT INTRIGUE SUMMIT, SFO
SPEAKERS AT OUR RECENT INTRIGUE SUMMIT IN NYC
VENUE
THE MELBOURNE CRICKET GROUND
Intrigue Summits are designed to Intrigue. The venue plays a very important role in ensuring that the delegates, the speakers, the sponsors and the crew are all in sync and their minds, bodies and souls are all into the moment. This year, we have chosen the iconic MCG as the venue of the Intrigue Summit and we hope to see you there.
Sponsor/Exhibit
If your company provides digital marketing services to SMEs and MNCs, this is a great event for you to sponsor/exhibit. Below are the benefits of this digital marketing buyers and suppliers rendezvous:
-
Reach the decision makers who will be looking to learn and explore digital marketing, media and advertising services at the event
-
Enhance your company's visibility in Australia and globally
-
Be a part of a fresh, intriguing and dynamic summit with the focus purely on enhancing marketing for organizations
-
Some really exciting sponsorship and exhibition packages that purely talk about ROI as we understand how much your hard earned money means to you
-
And many more benefits. Please fill the form below and let us know your requirements. One of our executives will get in touch with you with a customized proposal shortly
Sponsorship/exhibition interest form