Intrigue Summit
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Welcome to the 14
th
Sydney Cricket Ground
Sydney, 30 Aug 2018
DIGITAL MARKETING/ADVERTISING
BUYERS AND SUPPLIERS RENDEZVOUS
WELCOME TO INTRIGUE,
SYDNEY
Mission
To make a difference in the lives of digital marketers by creating an intriguing yet fun platform to learn, make friends, help and "discover new business".
The mission is also to create a high quality digital marketing event to enable great marketing talent from across the globe to meet under one roof.
Welcome to an event where your opinion matters. An event where you can ask questions, debate and challenge the subject matter experts and the audience.
An event where human to human connections are made.
200+ Speakers
Yes you read that right. We aim to have over 200 speakers at the summit. How? Well, every delegate who attends the summit is a speaker as he/she will be able to answer the questions put forward by the audience. He/she will be able to debate and let the audience know their perspective on which marketing technique worked for them and what did they do to solve a marketing puzzle in their organisation. There are no panel discussions. Only Q&As and Debates moderated by 1 or multiple subject matter experts who will also add their point of view. It's a brand new concept loved by the delegates of past Intrigue Summits. We are telling you, this is not an ordinary summit. Be prepared to get intrigued! Register Now. Welcome Marketers to the Intrigue Summit!
Intrigue Summit Sydney is taking place on the 30 August 2018 at the iconic Sydney Cricket Ground. This is the 14th series in the summit and has taken place or will take place in the following cities: SYDNEY, MELBOURNE, PERTH, BRISBANE, ADELAIDE, NEW YORK, SAN FRANCISCO, LOS ANGELES, MIAMI, CHICAGO, TORONTO, ONTARIO, DUBAI, LONDON, NEW DELHI, MUMBAI, SINGAPORE, HONG KONG
Marketers from all across Sydney and Australia are meeting to learn about the latest developments in Digital Marketing including Content Marketing, SEO, SEM, Branding and Design, Marketing Automation, Marketing ROI, Mobile and Video Marketing and many more intriguing and relevant topics.
With a combination of world class speakers, a gorgeous venue, a superb theme (Digital Marketing Buyers and Suppliers Rendezvous), a powerful agenda, high caliber delegates (CMOs, Marketing Directors, Digital Heads and Other Senior Marketers) and very high quality networking, the Intrigue Summit is designed to Intrigue and bring a smile on every delegate's face.
Hong Kong
Melbourne
London
What Do You Want to Do?
Sponsors & Partners
Diamond Sponsors
Strategy Partner
Gold Sponsors
In Association
With
Official CRM
Partner
Marketing Automation Partner
Mobile App
Sponsor
Official News Release Distribution Partner
Silver Sponsors
Bronze Sponsors
Digital Silver Exhibitor
Media Partners
Few of Our Past Sponsors/Partners
We Are Proud of
Image Gallery From Our Recent Events
World's leading brands have registered for our past events
Agenda
Our events are designed to be intriguing, educational and fun at the same time. It's this blend that makes our events sought after. Mix this with the fact that decision makers from the marketing departments of organizations attend our events and you have got a world class marketing event. All our global events are designed in a similar way. So get ready to be intrigued.
8:00 AM TO 9:00 AM
Registration
9:00 AM TO 9:15 AM
Introduction to the Intrigue Summit and Audience Discussion on How Google AI will change marketing forever?
Andrew Haussegger | Co-Founder & CEO | Green Hat
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9:15 AM TO 9:40 AM
Keynote Session: Considered Customer Experiences for Considered Purchases
Tushar Warrier | Senior Marketing Consultant | Green Hat
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9:40 AM TO 10:05 AM
Keynote Session: Data Driven Customer Profiling
Chan Kin Peng | Owner | Kasatria Technologies SdnBhd
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10:05 AM TO 10:30 AM
Keynote Session: 9 Common Things That Stunt Businesses Growth (And What To Do About Them)
Duncan Jones | Head of Strategy + Growth | Web Profits
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10:30 AM TO 11:00 AM
Networking Tea Break
11:00 AM TO 11:25 AM
Keynote Session: The Principles of Creative that Work
Mikey Taylor | CEO | RYVL Channelzero
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11:25 AM TO 11:50 AM
Keynote Session: How Technology is enabling Intowork Australia to realise their Content Strategy
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Amy Walker | Co-founder and Head of Growth | Cognitives
Paula Gething | Executive Manager Marketing Services | IntoWork Australia
11:50 AM TO 12:15 PM
Breathing space
12:15 PM TO 12:55 PM
Q&A and Debate Session: AI, Machine Learning and Automation
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When people talk about AI in today’s market, is it really “artificial intelligence” or “machine learning”… or something else?
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What is the economic value and impact of AI?
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How AI is going to accelerate the customer experience?
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Should Artificial Intelligence be regulated? If not, what are the implications of unregulated development?
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What’s the most exciting potential future scenario you’ve heard of, when thinking of AI and automation?
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How can we apply machine learning in today’s market? What are some simple options available to marketers?
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What’s the impact of AI, ML and Automation on marketing jobs?
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Does Automation improve the quality of leads? What are the risks of Marketing Automation?
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What are the barriers to innovation within Australian organisations when it comes to AI and ML and how can these be overcome?
Subject Matter Experts:
Amelia Ward | Head of Digital, Sydney | PHD
Marcus Verrall | Head of Digital and Marketing | Satellite powered by IAG
Mariana Thomas | Marketing Director | Winning Formula
Maricel Custodio | Head of Digital Marketing | Laureate International Universities
Scott Rigby | Head of Digital Transformation | Adobe
Wilhelmina Duyvestyn | Head of Marketing & Communications | Infosys
12:55 PM To 2:00 PM
Networking Lunch Break
2:00 PM TO 2:40 PM
Q&A and Debate Session: Social Media, Social Selling and Social Media Analytics
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Brand awareness vs performance in social media ads... What’s more important?
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What are some of the first things brands need to consider if they're looking to engage influencers for their social media marketing?
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Besides influencers, what other type of 'talent' is required to create engaging social media content?
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How can brands use reviews in social ads?
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How much does a social media policy matter when you're starting to look at social engagement and selling? What should one look out for?
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How do you amplify your social media selling to grow ROI? What is the biggest challenge?
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How do businesses attribute social media to leads and revenue?
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What is the biggest mistake people are making in social media advertising today?
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What’s next for advertisers given the recent scandals about data breaches by Facebook?
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Subject Matter Experts:
Jethro Grainger - Marsh | Head of Digital, Marketing and National Sales Australia - APAC | Alsco Australia
Karim Mouahbi | Head of Marketing | Mad Paws
Lee Siefken | Director of Marketing | InterContinental Hotels Group (IHG®)
Nick Reynolds | Global Head of Digital, Web & Social | Lenovo
Praval Singh | Senior Product Marketing Leader | Zoho Corporation
Taryn Williams | Founder & CEO
| The Right Fit
2:40 PM TO 3:20 PM
Q&A and Debate Session: Content (SEO, SEM) and E-mail Marketing
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How do marketers successfully scale up their content and help it go from good to great to epic?
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I create lots of blog content for my customers that they love. Why does it not rank well on Google?
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How do you balance quantity vs. quality in content?
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What is a good example of personalisation in email marketing (crm)?
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What is the most impactful email tactic for boost results?
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What is the biggest change in SEO recently and how should we address it?
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What are the best practices in content marketing: from Blogging to Microsites?
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What are the biggest challenges you see they’re facing with content?
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Should I bid on my competitors?
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Subject Matter Experts:
Casey McGaw | Senior Customer Success Manager | HubSpot
Karim Mouahbi | Head of Marketing | Mad Paws
Kate Parker | Head of Marketing, Financial and Risk, Pacific | Thomson Reuters
Neel Bhattacharya | Senior Business Consultant | Infosys Consulting
Tom Spencer | Co-Founder | Cognitives
3:20 PM TO 3:40 PM
Networking Tea Break
3:40 PM TO 4:20 PM
Q&A and Debate Session: Branding (Images, Video, Mobile), Design & Customer Engagement Strategies
Subject Matter Experts:
Andra Wilkin | Director, Marketing Programs, APAC | BlackLine
Annabelle Davidson | Founder and CEO | Social Playground
Julia Schaefer | Chief Customer Officer | Crescent Wealth
Mariana Thomas | Marketing Director | Winning Formula
Mary Gillespie | Digital Content Leader | PwC Australia
Nanda Gunnink | Managing Director | Studio Orange
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What is the role of brand differentiation in an online world?
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How important is it to live your brand outside of work?
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How can you engage with customers' hearts, minds and wallets?
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Why visual content is more effective?
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What’s the ultimate length of a video to be most impactful? How video works as part of a marketing strategy?
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How can brands empower their customers to actively share their brand story online?
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A brand is now influenced by the masses through online conversations, how can this be best leveraged to build great products?
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Why is storytelling so important in the digital age and how can brand managers keep the authenticity of their brand messages through all the online chatter?
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How can we workout the fine balance between engaging customer with enough information and annoying the customer with information overload
4:20 PM TO 5:00 PM
Q&A and Debate Session: Marketing Strategies and Lead Generation Techniques
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For organizations, digital engagement with customers has become an imperative for preserving relationships. What are the few rules that can help them thrive in the digital landscape?
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What are the key trends shaping The Future of Customer Experience in 2018
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As someone who works with brand marketing strategies every day, what problems or blockages do you see growing?
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What techniques do you use to ensure that top of funnel is still being filled while you are optimising bottom of funnel?
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How does your content, brand, social engagement, purpose, causes etc. feed into your Lead Generation? How do you make it all pay off?
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How do you generate a sense of community and tribe around your brand when one to one personalisation is considered best practice?
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Non-Digital Lead generation - How important is offline? does it differ by B2C/B2B/Company Size/Product?
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What are your top tips?
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Subject Matter Experts:
Ben Shipley | Director | Free Trade Day
Louise Cummins | Marketing & Digital Director | H&R Block
Max Bonpain | Group Marketing Director | Netcomm Wireless
Neel Bhattacharya | Senior Business Consultant | Infosys Consulting
Nicole McInnes | Chief Marketing Officer | OVO Mobile
Tom Spencer | Co-Founder | Cognitives
5:00 PM TO 6:00 PM
Closing Remarks and the Happy Hour (Happy hour by invitation only)
Keynote Speakers
Interested in speaking at the Intrigue Summit? Write to us at info@salesgasm.com
 Andrew HausseggerCo-Founder & CEO at Green Hat |  Chan Kin PengOwner at Kasatria Technologies Sdn Bhd |  Mikey TaylorCEO at RYVL Channelzero |  Amy WalkerCo-founder and Head of Growth at Cognitives |
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 Paula GethingExecutive Manager Marketing Services at IntoWork Australia |  Tushar WarrierSenior Marketing Consultant at Green Hat |  Duncan JonesHead of Strategy + Growth at Web Profits |
Subject Matter Experts
 Nick ReynoldsGlobal Head of Digital, Web & Social at Lenovo |  Scott RigbyHead of Digital Transformation at Adobe |  Kate ParkerHead of Marketing, Financial & Risk, Pacific at Thomson Reuters |  Andra WilkinDirector, Marketing Programs APAC at BlackLine |
|---|---|---|---|
 Mary GillespieDigital Content Leader at PwC Australia |  Casey McGawSenior Customer Success Manager at HubSpot |  Tom SpencerCo-Founder at Cognitives |  Max BonpainGroup Marketing Director at NetComm Wireless |
 Praval SinghSenior Product Marketing Leader at Zoho Corporation |  Julia SchaeferChief Customer Officer at Crescent Wealth |  Lee SiefkenDirector of Marketing at InterContinental Hotels Group (IHG®) |  Nanda GunninkManaging Director at Studio Orange |
 Annabelle DavidsonFounder & CEO at Social Playground |  Ben ShipleyDirector at Free Trade Day |  Wilhelmina DuyvestynHead of Marketing and Communications at Infosys |  Maricel CustodioHead of Digital Marketing at Laureate International Universities |
 Marcus VerrallHead of Digital and Marketing at Satellite powered by IAG |  Nicole McInnesChief Marketing Officer at OVO Mobile |  Mariana ThomasMarketing Director at Winning Formula |  Amelia WardHead of Digital, Sydney at PHD |
 Taryn WilliamsFounder & CEO at theright.fit |  Karim MouahbiHead of Marketing at Mad Paws |  Jethro Grainger-MarshHead of Digital, Marketing, and National Sales Australia - APAC at Alsco Australia |  Louise CumminsMarketing & Digital Director at H&R Block |
 Neel BhattacharyaSr. Business Consultant at Infosys Consulting |
SPEAKERS FROM OUR PREVIOUSLY ORGANIZED SYDNEY EVENT
 Rooman OsmanyProduct Manager at ReachLocal Australia & New Zealand |  Jessica HamiltonHead of Marketing, Global Business Services at IBM |  Lorin McDowellHead of Marketing - Systems at ASUS |
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 Sarah Di MentoRegional Director at M&C Saatchi Mobile |  Mary GillespieDigital Content Leader at PwC Australia |  Svetlana ZhukovaMarketing Director, Australia and New Zealand at Getty Images |
 Ken RussellHead of Digital at Craveable Brands |  Mariana ThomasHead of Marketing and Communications at Tarkett |  Sophie Benson-WarnerGroup Marketing Manager - INTECQ at Tabcorp |
 Mona LolasIndependent Consultant - Global Marketing Leader |  Suranga PriyashanthaSenior Digital Marketing Manager at Fairfax Media |  Damian BlumenkrancCEO at Creativa Videos |
 Kate ScottDigital Marketing Lead (Platforms) A/NZ at IBM |  Gemma HowellsSenior Brand Portfolio Manager (Digital & New Strategic Initiatives) at Woolworths FoodCo |  Shiju ThomasSenior Marketing Manager / Head of Digital at Cohen Handler |
 Ljubica RadoicicMarketing Director APAC at Hexagon |  Nicole McInnesManaging Director, Australia at eHarmony |  Xueting ZhengSenior Marketing and Communications Specialist (Greater China) at UNSW Australia |
 Ben ShipleySales and Partnerships Director APAC at Corinium Global Intelligence |  Tanya ManyanHead of Marketing & Communications at PICA Group |
VENUE
Sydney Cricket Ground
Moore Park Rd, Moore Park NSW 2021, Australia
Find your right client.
Sponsor/exhibit at the Intrigue Summit
Sponsor/Exhibit
If your company provides marketing/ advertising or sales related services to SMEs, MNCs as well as advanced stage startups, this is a great event for you to sponsor/exhibit. Below are the benefits:
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Get access to decision makers of organizations
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Enhance your company's visibility in Australia and globally.
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Be a part of an intriguing and dynamic summit with the focus purely on enhancing marketing and sales for organizations
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Some really exciting sponsorship and exhibition packages that purely talk about ROI
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And many more benefits. Please fill the form below and let us know your requirements. One of our executives will get in touch with you with a customized proposal shortly
Use Promotional Code INTRIGUE15 to get a limited period 15% off on ticket prices
Registration