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MELBOURNE 2020 AGENDA
8:00 AM TO 8:45 AM
Registration
8:45 AM TO 9:00 AM
Introduction to the Intrigue Summit
9:00 AM TO 9:25 AM
Keynote Session 1: Best-of-Breed - the B2B Marketers
![Lynda C.jpg](https://static.wixstatic.com/media/00f441_f6efc9e964e24f3197ab47b83a35db36~mv2.jpg/v1/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Lynda%20C.jpg)
Lynda Cavalera | Chairperson | Australian Marketing Institute
9:25 AM TO 9:50 AM
CMO Panel Discussion: CMO Marketing Predictions for 2020 Vision
![Andrew Haussegger.jpg](https://static.wixstatic.com/media/00f441_c1ccb55811f34849847d454f31f15179~mv2.jpg/v1/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Andrew%20Haussegger.jpg)
Andrew Haussegger | Co-Founder & CEO | Green Hat (Moderator)
![Bernice-Muncaster.jpg](https://static.wixstatic.com/media/00f441_12781e355411467aac52b614bacda1c5~mv2.jpg/v1/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Bernice-Muncaster.jpg)
Bernice Muncaster | Director of Marketing & Communications | DXC Technology
![Dave-Nicholls.jpg](https://static.wixstatic.com/media/00f441_9a1a7d5ac8b44f428fa55130bb8787f0~mv2.jpg/v1/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Dave-Nicholls.jpg)
David Nicholls | Commercial Director | PPG Industries
![Paul-Liddiatt.jpg](https://static.wixstatic.com/media/00f441_5ebb27ed950641628ca74dda5fa7a3ff~mv2.jpg/v1/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Paul-Liddiatt.jpg)
Paul Liddiatt | Chief Marketing Officer | Education Horizons Group
9:50 AM TO 10:20 AM
Keynote Session 2: The revenue-shifting trifecta: How to skyrocket sales with SEO + PPC + Content
![Saf.png](https://static.wixstatic.com/media/00f441_569dfa20edd0400596b81d12f964872b~mv2.png/v1/crop/x_1,y_0,w_1200,h_1200/fill/w_47,h_47,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Saf.png)
Safwan Chowdhury | Growth Director | Online Marketing Gurus
10:20 AM TO 10:40 AM
Keynote Session 3
![Mitchell Mackey.jpg](https://static.wixstatic.com/media/00f441_32faedec9f9d478f8b196159bf1081da~mv2.jpg/v1/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Mitchell%20Mackey.jpg)
Mitchell Mackey | Marketing Director – Transformation | Ansell Healthcare
10:40 AM TO 11:05 AM
Networking Tea Break
Track 1 (Hall A)
11:05 AM TO 11:35 AM
Panel Discussion: What is the experience of companies investing in a digital agency? What goes well and what may not go well?
![Flanners - BIO Pic.jpg](https://static.wixstatic.com/media/00f441_7fbd63d9a4e540d3bb55cbaacae43081~mv2.jpg/v1/crop/x_0,y_36,w_567,h_569/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Flanners%20-%20BIO%20Pic.jpg)
David Flanagan | Director of Content & Strategy | P2 Content Agency (Moderator)
![Mez.jpg](https://static.wixstatic.com/media/00f441_d627803c05c74d7a9a9e3c4140b66862~mv2.jpg/v1/crop/x_1,y_0,w_1200,h_1200/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Mez.jpg)
Mez Homayunfard | Co-Founder and Head of Partnerships | Online Marketing Gurus
![mona.png](https://static.wixstatic.com/media/00f441_824698f166e446e4acb34ec3e5aaff36~mv2.png/v1/fill/w_47,h_47,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/mona.png)
Mona Lola’s | Board Director | Australian Marketing Institute
![Tash.jpg](https://static.wixstatic.com/media/00f441_820e275a39a646898af28e2dd694fe6c~mv2.jpg/v1/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Tash.jpg)
Tash Rahalkar | Head of Product, Marketing and Insights |
State Trustees
Track 2 (Hall B)
11:05 AM TO 11:35 AM
Master Class 1: Building brand with a long-standing purpose resonating in culture, beyond just commerce.
![sachin.jpg](https://static.wixstatic.com/media/00f441_90383b18e00745e6a201d159a10a77a3~mv2.jpg/v1/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/sachin.jpg)
Sachin Rajpal | Marketing Director | The Kraft Heinz Company
Synopsis - I will be sharing insights into AU retail market and how brands with purpose are growing faster. I will also share framework of creating brand purpose, and a case study of how Golden Circle (an Aussie brand) is driving growth through brand purpose.
11:35 AM TO 12:05 PM
11:35 AM TO 12:05 PM
![bec.jpg](https://static.wixstatic.com/media/00f441_a4ec0238fa804bf2830f72cbdcdc12d4~mv2.jpg/v1/crop/x_26,y_0,w_548,h_548/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/bec.jpg)
Rebecca Collins | Customer Success Manager | HubSpot
Keynote Session 4: How to Build a Winning Content Strategy in 2020
Master Class 2: Top 5 Strategies on LinkedIn to strengthen relationships and generate leads.
![Rodney Ferro.jpg](https://static.wixstatic.com/media/00f441_e7161f0b1325485d8f1789166b11e38b~mv2.jpg/v1/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Rodney%20Ferro.jpg)
Rodney Ferro | Founder and Digital Consultant | PN Digital
12:05 PM TO 12:35 PM
Panel Discussion: How to get a massive and ever-expanding market through digital marketing?
12:05 PM TO 12:35 PM
Panel Discussion: 2020 will be dominated by video. How to create powerful videos and impress your B2B clients?
![Angela Fragiacomo.jpg](https://static.wixstatic.com/media/00f441_52bbeb21efdc4ec09ac9e74721f1eda9~mv2.jpg/v1/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Angela%20Fragiacomo.jpg)
Angela Fragiacomo | Marketing and Communications Manager | Deakin University
![Jonathon Adam.jpg](https://static.wixstatic.com/media/00f441_9c2ba647cd674c758f291c57177ec90b~mv2.jpg/v1/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Jonathon%20Adam.jpg)
Jonathon Adam | Digital Delivery Manager | TTI
![Paul Robertson.jpg](https://static.wixstatic.com/media/00f441_c18f9333a0234df6b782d9748dd535f2~mv2.jpg/v1/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Paul%20Robertson.jpg)
Paul Robertson | Owner | Creative Communications
![PD-Photo1.jpg](https://static.wixstatic.com/media/00f441_26277bc072924ba588ba27c3d9893f40~mv2_d_1286_2199_s_2.jpg/v1/crop/x_0,y_0,w_1286,h_1292/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/PD-Photo1.jpg)
Prashant Deorah | CEO | Puretech Digital
![Schalk Van Der Sandt.jpg](https://static.wixstatic.com/media/00f441_9c7c2bd9befd4846aafcb84fcf5e6f1b~mv2.jpg/v1/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Schalk%20Van%20Der%20Sandt.jpg)
Schalk Van Der Sandt | Head of Annalect – Melbourne |
Annalect (Moderator)
![Adel-Salah bew.jpg](https://static.wixstatic.com/media/00f441_92982c3fc2334cc298db121957434733~mv2.jpg/v1/crop/x_1,y_0,w_599,h_599/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Adel-Salah%20bew.jpg)
Adel Salah | Marketing Manager | Comrad Radiology Information Solutions (Moderator)
![Aidan_photo.jpg](https://static.wixstatic.com/media/00f441_66a59a5cdb614a2a8d75bd6a358f852f~mv2.jpg/v1/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Aidan_photo.jpg)
Aidan Cunningham | Social Media Lead | AustralianSuper
![george.jpg](https://static.wixstatic.com/media/00f441_e9a697b3b6c944d985966b23dbc0fd7d~mv2.jpg/v1/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/george.jpg)
George Groves | Digital Account Director | McCann Melbourne
Keynote Session 5: Your business should never, not stand out.
12:35 PM TO 1:00 PM
![Flanners - BIO Pic.jpg](https://static.wixstatic.com/media/00f441_7fbd63d9a4e540d3bb55cbaacae43081~mv2.jpg/v1/crop/x_0,y_60,w_567,h_569/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Flanners%20-%20BIO%20Pic.jpg)
David Flanagan | Director of Content & Strategy | P2 Content Agency
1:00 PM TO 1:25 PM
Keynote Session 6: Human Scented Marketing – Getting the balance right between being fully automated yet highly personalised so your customers don’t smell BS!
![alex_headshot.png](https://static.wixstatic.com/media/00f441_3513277b0c87493791420b726daa485e~mv2.png/v1/crop/x_10,y_0,w_316,h_316/fill/w_47,h_47,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/alex_headshot.png)
Alex Kain | CEO | Human Pixel Pty Ltd
1:25 PM TO 2:20 PM
Networking Lunch Break
Track 1 (Hall A)
2:20 PM TO 2:50 PM
Panel Discussion: Content Marketing, SEO and decoding Google Algorithms
![Belinda Daw.jpg](https://static.wixstatic.com/media/00f441_feb25e54b34c4aef884132099e165977~mv2.jpg/v1/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Belinda%20Daw.jpg)
Belinda Daw | Manager, Digital Content Production |
Suncorp Group
![Brendan Keevers.jpg](https://static.wixstatic.com/media/00f441_112901ee94b84d17820ca01f4c412c09~mv2.jpg/v1/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Brendan%20Keevers.jpg)
Brendan Keevers | Head of Performance Media | McCann Melbourne
![Campbell Phillips.jpg](https://static.wixstatic.com/media/00f441_eb048d8dff474f4c8f940b2accfc604d~mv2.jpg/v1/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Campbell%20Phillips.jpg)
Campbell Phillips | Editor and Content Producer | MYOB Australia
![Jason K. Wong.jpg](https://static.wixstatic.com/media/00f441_f8206a5825c2416cb04137b687b58826~mv2.jpg/v1/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Jason%20K_%20Wong.jpg)
Jason Wong | Asia Managing Director | MWI
![Violeta Balhas.jpg](https://static.wixstatic.com/media/00f441_1a1ef5a72133473694bc239ce93fb76b~mv2.jpg/v1/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Violeta%20Balhas.jpg)
Violeta Balhas | Senior Content Marketing Specialist |
Medibank (Moderator)
Panel Discussion: Analytics, measurement and performance management – How to measure your marketing ROI and maximize it?
2:50 PM TO 3:20 PM
![JAMES.png](https://static.wixstatic.com/media/00f441_8030cb431ac244fe9383c291fa66005c~mv2_d_4128_6192_s_4_2.png/v1/crop/x_0,y_1032,w_4128,h_4128/fill/w_47,h_47,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/JAMES.png)
James Burns | Head of Sales and Marketing | DeakinCo
![mona.png](https://static.wixstatic.com/media/00f441_824698f166e446e4acb34ec3e5aaff36~mv2.png/v1/fill/w_47,h_47,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/mona.png)
Mona Lola’s | Board Director | Australian Marketing Institute
![Nathan Sawicki.jpg](https://static.wixstatic.com/media/00f441_1a8c44cf0a3846c0880d466c350c9ef5~mv2.jpg/v1/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Nathan%20Sawicki.jpg)
Nathan Sawicki | VP Marketing & Sales | Ruthven Institute
![pinky.png](https://static.wixstatic.com/media/00f441_750e8d14a3bd4c8bb4bb54826bc531d9~mv2.png/v1/crop/x_2,y_0,w_716,h_716/fill/w_47,h_47,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/pinky.png)
Pinkky Bhatia | Head of Digital (Consumer) | TTI (Moderator)
Track 2 (Hall B)
2:20 PM TO 2:50 PM
Panel Discussion: How to hire the right sales and marketing professionals?
![Ben Shipley.jpg](https://static.wixstatic.com/media/00f441_a537b741696649b5bb4ea9fee12d231e~mv2.jpg/v1/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Ben%20Shipley.jpg)
Ben Shipley | Vice President | Free Trade Day
![500x500.jpg](https://static.wixstatic.com/media/00f441_729a475df821457ca140557ad9c2bdb0~mv2.jpg/v1/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/500x500.jpg)
Bernadette McClelland | CEO | 3 Red Folders (Moderator)
![mit grey.jpg](https://static.wixstatic.com/media/00f441_662479846f4b4eb38d396ff2e6d4bfde~mv2.jpg/v1/crop/x_0,y_2,w_1104,h_1104/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/mit%20grey.jpg)
Michael Grey | Director | MKG Events Pty Ltd
![Tash.jpg](https://static.wixstatic.com/media/00f441_820e275a39a646898af28e2dd694fe6c~mv2.jpg/v1/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Tash.jpg)
Tash Rahalkar, | Head of Product, Marketing and Insights |
State Trustees
2:50 PM TO 3:20 PM
Panel Discussion: Marketing Automation – How to implement an automation setup that doesn’t let you down?
![CARRIE-HALLMAN_Green Hat_Automation Lead](https://static.wixstatic.com/media/00f441_e7813919a12746a9ac974a6cee50fd1b~mv2.jpg/v1/crop/x_27,y_0,w_340,h_340/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/CARRIE-HALLMAN_Green%20Hat_Automation%20Lead.jpg)
Carrie Hallman | Head of Marketing Automation | Green Hat
![Emmy Burrell.jpg](https://static.wixstatic.com/media/00f441_61379f3a5df442269e250adf156b2ff5~mv2.jpg/v1/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Emmy%20Burrell.jpg)
Emmy Burrell | Head of Marketing & Growth | SiSU Health Group
![Nondas A.jpg](https://static.wixstatic.com/media/00f441_b2eda3449d2d447592b73b3ca76b8f7b~mv2.jpg/v1/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Nondas%20A.jpg)
Nondas Angelakos | Digital Communications Manager |
Philip Morris International (Moderator)
![grow digi speaker.jpg](https://static.wixstatic.com/media/00f441_d75ff206f5514033a82b138f1e6e9194~mv2_d_4428_4000_s_4_2.jpg/v1/crop/x_214,y_0,w_4000,h_4000/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/grow%20digi%20speaker.jpg)
Tejas Oza | Founder & CEO | Grow Digitally
3:20 PM TO 3:50 PM
Panel Discussion: How to create a forever brand that is distinctive and memorable?
![george.jpg](https://static.wixstatic.com/media/00f441_e9a697b3b6c944d985966b23dbc0fd7d~mv2.jpg/v1/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/george.jpg)
George Groves | Digital Account Director | McCann Melbourne
![Jonathon Adam.jpg](https://static.wixstatic.com/media/00f441_9c2ba647cd674c758f291c57177ec90b~mv2.jpg/v1/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Jonathon%20Adam.jpg)
Jonathon Adam | Digital Delivery Manager | TTI (Moderator)
![rob.jpg](https://static.wixstatic.com/media/00f441_653f31586d5e4f4585b6ae8bc1cd2c52~mv2.jpg/v1/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/rob.jpg)
Rob Asselman | Senior Marketing Manager | Mondo
![ROCHELLE-SANKO_GreenHat_Creative Directo](https://static.wixstatic.com/media/00f441_bb5101947327462aa08f74b499bf9dcc~mv2.jpg/v1/crop/x_27,y_0,w_340,h_340/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/ROCHELLE-SANKO_GreenHat_Creative%20Directo.jpg)
Rochelle Sanko | Creative Director | Green Hat
3:20 PM TO 3:50 PM
Master Class 3: Sonic Branding
![Santi Vela.jpg](https://static.wixstatic.com/media/00f441_03f77ffb8aa04e1f808a2af5385f614c~mv2.jpg/v1/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Santi%20Vela.jpg)
Santi Vela | Founder | Monsterclass
Synopsis - 50 years ago people with horses and no car were considered ‘the poor’. Today, is people with horses, and no necessarily cars what many would categorise as ‘the rich’. In the same fashion, I anticipate people relying on screens to produce work, will be considered the ‘new poor’. “People will follow screen ‘diets’ and as we advance as society, we will drastically reduce screen-time and move to audio” Santi Vela. This new behaviour will force brands to move fast to audio interphases, podcasting and Smart Speakers of the likes of Alexa, Siri and Cortana. You see? Smart people (like you) will control their environments by hearing and using the spoken word (no need for slow fingers and tyred eyes) to control our environment and produce work… and the only way for brands to create awareness? Yes, Yes and YES!!! Audio tags and Sonic Branding.
Sonic Branding is a huge opportunity for the whole marketing industry, all companies, no exemption will sooner rather than later start thinking about how to better design their own Audio Brand Identity and how to work with Alexa Skills to improve the User Experience and this is what we call; Sonic Branding. Think Netflix and the sound it produces when you turn it on…ha, you got it.
Networking Tea Break & Exhibition Tour
3:50 PM TO 4:10 PM
Track 1 (Hall A)
4:10 PM TO 4:35 PM
Master Class 4: How to articulate the value of marketing to your toughest customer – the Sales guy/girl!
![500x500.jpg](https://static.wixstatic.com/media/00f441_729a475df821457ca140557ad9c2bdb0~mv2.jpg/v1/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/500x500.jpg)
Bernadette McClelland | CEO | 3 Red Folders
![SAM-SINCLAIR-2.jpg](https://static.wixstatic.com/media/00f441_b049791fc6e64929b74e0832a62a2f6d~mv2.jpg/v1/crop/x_27,y_0,w_340,h_340/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/SAM-SINCLAIR-2.jpg)
Samantha Sinclair | Group Account Director| Green Hat
Synopsis - Join Samantha Sinclair from Green Hat and Bernadette McClelland from 3 Red Folders as they riff about all things sales and marketing. They’ll pull back the covers on the challenges of collaborating with Sales and discuss strategic and tactical ways to help bridge the sales and marketing divide. You’ll discover:
What’s behind the real persona of today’s modern day salesperson and sales leaders
What language gets immediate buy-in from sales leadership
How and why you must walk your own talk when attempting to articulate the value of marketing to sales
You will take away understanding more about what drives sales people and how as a marketer, you can be more relevant and valued.
4:35 PM TO 5:00 PM
Panel Discussion: How can you use Artificial Intelligence from lead generation to lead conversion?
![chantelle.jpg](https://static.wixstatic.com/media/00f441_afbc7e530f1949318abff3d5efa79eb3~mv2.jpg/v1/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/chantelle.jpg)
Chantelle Lane | Head of B2B Marketing | Australia Post
![Neel Bhattacharya.jpg](https://static.wixstatic.com/media/00f441_f4155ee9b04d4b46ad87892ac104329c~mv2.jpg/v1/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Neel%20Bhattacharya.jpg)
Neel Bhattacharya | Management Consultant | Infosys Consulting (Moderator)
![Santi Vela.jpg](https://static.wixstatic.com/media/00f441_03f77ffb8aa04e1f808a2af5385f614c~mv2.jpg/v1/fill/w_47,h_47,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Santi%20Vela.jpg)
Santi Vela | Founder | Monsterclass
5:00 PM TO 6:00 PM
Cocktail Reception (For Invitation & Elite Cocktail Pass Holders Only)
#INTMEL
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