MELBOURNE 2020 AGENDA

Synopsis - 50 years ago people with horses and no car were considered ‘the poor’. Today, is people with horses, and no necessarily cars what many would categorise as ‘the rich’.  In the same fashion, I anticipate people relying on screens to produce work, will be considered the ‘new poor’. “People will follow screen ‘diets’ and as we advance as society, we will drastically reduce screen-time and move to audio” Santi Vela. This new behaviour will force brands to move fast to audio interphases, podcasting and Smart Speakers of the likes of Alexa, Siri and Cortana. You see? Smart people (like you) will control their environments by hearing and using the spoken word (no need for slow fingers and tyred eyes) to control our environment and produce work… and the only way for brands to create awareness? Yes, Yes and YES!!! Audio tags and Sonic Branding.

​

Sonic Branding is a huge opportunity for the whole marketing industry, all companies, no exemption will sooner rather than later start thinking about how to better design their own Audio Brand Identity and how to work with Alexa Skills to improve the User Experience and this is what we call;  Sonic Branding. Think Netflix and the sound it produces when you turn it on…ha, you got it.