29th
MAdTECH SUMMIT
29 AUG 2023
Kuala Lumpur
Presented by
Co-Powered by
ONE OF THE WORLD'S MOST INTRIGUING SUMMITS OF MARTECH EXPERTS!
Connect with decision-makers, participate in panel discussions, and find solutions to your marketing challenges. Join us for captivating sessions led by industry pioneers and connect with top brands, exhibitors, and sponsors.
ABOUT THE INTRIGUE MADTECH SUMMIT
Experience the full potential of your marketing prowess at the Intrigue MadTech Summit! Connect, gain knowledge, and actively engage with esteemed experts in the marketing industry at this lively and immersive event. Explore groundbreaking strategies, establish connections with decision-makers, and actively participate in stimulating panel discussions. Leading brands, exhibitors, and sponsors will present innovative solutions to address your marketing challenges. Immerse yourself in a vibrant atmosphere, forge valuable connections, and gain fresh insights. Join us at the Intrigue MadTech Summit to supercharge your marketing triumphs!
The Intrigue Summit unites an assortment of accomplished marketing and advertising professionals in a single location for an engaging and dynamic event. The sessions provided are meticulously designed to foster interaction and foster lively debates among attendees and speakers.
Attending the Kuala Lumpur Summit 2023 offers marketers and advertisers a unique opportunity to learn from and network with top-notch industry professionals in an exceptional and interactive environment.
Join us in our endeavor of intriguing the world of marketing.
EVENT PARTNERS
Title and AI SEO Partner
Co-Powered by
Diamond Partners
Gold Partners
Silver Partners
Bronze Partners
Prime Partner
Association Partner
Official Photography Partner
Official Videography Partner
THEMES/MAIN TOPICS
SPONSOR
EVENT SPEAKERS
Prepare to be inspired by our stellar lineup of speakers at Kuala Lumpur Summit 2023 conference! We've curated a diverse group of talented experts from various industries, each with a unique perspective to share. Get ready to learn, connect, and be captivated by their invaluable insights. Join us for an unforgettable experience with our exceptional lineup of speakers!
EVENT AGENDA
We start with networking. Be on time :)
8:30 AM - 9:30 AM
Registration, Tea and Networking
Keynote:
9:30 AM to 9:35 AM
Opening Remarks
Panel
Speaker: Chanratanak Rong - Assistant Director / Head of Group Marketing Communications - Sunway Healthcare Group
Jennifer Chang - Head of Marketing at MABECS Malaysia
Bayu Eka Putra - COO & Co-Founder at Mimin
Moderator: Malathi Pillay - Head of Corporate Affairs & Marketing, Malaysia at Lendlease
09:40 AM to 10:20 AM
Embracing Change: Discovering the Key to Meeting Shifting Consumer Needs in the Post-Pandemic Age
Keynote Session
Speaker: Joseph Simbar - CEO at Mimin
10:25 AM to 10:45 AM
Using Chat Generative-AI to Create a Better Customer Experience
Customer experience has been one of the key factors in delivering success in a business. Excellent customer experience promotes loyalty, retains customers, and encourages brand advocacy. Gartner reported that good customer experience will improve customer loyalty by 36% and another report from Tempkin Group showed that 86% of customers are willing to spend more on business that delivers outstanding customer experience. In today's era, customers are expecting instant, yet precise responses on their inquiries to the brand, and Chat Generative-AI is able to do just that for your business. Join our session as we discuss how Gen-AI Chat can improve your customer experience and sales conversions, together with Joseph Simbar, CEO of Mimin.
Keynote Session
Speaker: Kamil Darman - Regional Manager - Grab For Business Malaysia
10:50 AM to 11:10 AM
Harnessing Rewards Programs to Stand Out in a Competitive Market
Keynote Session
Speaker: Subhajit Ghosh - Senior AI-Driven Marketing Analyst at ThatWare
11:15 AM to 11:35 AM
Significance of Cost of Retrieval in Successful SEO Campaigns
Keynote Session
Speaker: Kin Peng Chan - Co-Founder at Kasatria
11:40 AM to 12:00 PM
Orchestrating a single view of the customer to map supply with demand
Fireside Chat
Speaker: Caroline Wee - Vice President of Brand and Strategy - Loob Holding
Moderator: Calvin Yeap - Senior Marketing Manager - BMEC.asia
12:05 PM to 12:40 PM
The Magic of Tailored Experiences: Transforming Your Business Connections from Ordinary to Extraordinary by Tapping into Customer Information
Exhibitor Tour
12:45 PM - 01:05 PM
Exhibitor Tour
Networking, Lunch Break and Group Photo - Sponsored By Mimin
01:05 PM to 02:00 PM
Let's have some good food and network with peers
Fireside Chat
Speaker: Sharon Fernandez - Head of Marketing - NEC Corporation of Malaysia Sdn Bhd
Emily Tan - Head of Marketing at ShopBack
Liyana Azizi Goh - Head of Business Development and Marketing at Fasih Mandarin Language Institute
Moderator: Kin Peng Chan - Co-Founder at Kasatria
02:05 PM to 02:45 PM
Finding the Sweet Spot: Unveiling the Perfect Fusion of Human Touch and Automation in Modern Marketing Strategies
Panel
Speakers:
Subhajit Ghosh - Senior AI-Driven Marketing Analyst at ThatWare
Fiza Rahman - HEAD OF UNIT/ DEPUTY SENIOR MANAGER, BRANDING & MARKETING, CORP COMMUNICATIONS at UEM Edgenta Berhad
Moderator: Vinod Nair - Head, Digital Marketing at Sime Darby Property
02:50 PM to 03:25 PM
From Struggles to Success: How SEO Marketing Transforms Businesses Across Different Economic Conditions
Networking Tea Break
03:25 PM to 03:45 PM
Tea and networking with some amazing people
Panel
Speakers:
Patrick Ting - Group CEO at Saudee Group Berhad
Allysha Juin - Head Of Marketing at Aco Tech Sdn Bhd
Moderator: Kin Peng Chan - Co-Founder at Kasatria
03:50 PM to 04:20 PM
Cultivating Brand Superstars: Fostering a Dynamic Brand Community to Fuel Innovation, Boost Revenue, and Retain Loyal Customers
Audience Discussion
04:25 PM to 05:00 PM
AI-Powered Marketing: Exploring Innovative Techniques to Revolutionize Your Approach using AI in Videos, Images, and Text
Cocktail Reception
05:00 PM - 05:45 PM
Let's sip some wine and have a casual conversation with peers... nah... buddies
PRICING
DISCUSSION TOPICS
SEO MARKETING
SEO: Economic Salvation in Recession.
PARTNERSHIP MARKETING
Building Agile & Resilient Tech Partnerships in Emerging Markets.
PERSONALIZED MARKETING
Transforming Business through Personalization.
AI MARKETING
Ways to utilize AI tools in order to revolutionize your marketing approach?
BRANDING
Nurturing Brand Communities for Growth and Retention.
PERFORMANCE MARKETING
Cutting-Edge Strategies for Maximizing Return on Advertising Spend.
VENUE
SWISS-GARDEN HOTEL
117, Jalan Pudu, 55100 Kuala Lumpur, Malaysia.
Discover Intrigue in the heart of Kuala Lumpur. Nestled between vibrant Bukit Bintang and culturally rich Chinatown, Swiss-Garden Hotel offers the perfect setting for our upcoming summit. Its prime location makes it an ideal choice for an unforgettable event in the bustling city. Join us for an exciting day filled with knowledge, networking, and fun in Kuala Lumpur. We can't wait to see you there!
WHO IS IT FOR?
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CMOs: Gain insights into how technology is disrupting marketing strategy and stay ahead of the curve.
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CDOs/ClOs: Embrace agility and be future-ready for digital transformation in the marketing landscape.
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Marketing Technology Startups: Showcase your innovative solutions and services to a highly relevant audience.
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Marketing Agencies: Experience the evolving customer expectations and build a strong network of industry professionals.
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Marketing Professionals: Stay up-to-date with the latest trends, strategies, and technologies shaping the marketing industry.
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Digital Marketers: Learn how to leverage digital channels effectively and drive successful campaigns.
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Brand Managers: Discover new approaches to brand building and customer engagement in a dynamic market.
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Marketing Analysts: Gain insights into data-driven marketing strategies and analytics tools to optimize marketing performance.
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Social Media Managers: Explore innovative social media tactics and platforms to enhance brand presence and engagement.
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Content Marketers: Uncover content creation and distribution strategies that resonate with target audiences.
ATTENDEE PROFILE
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Chief Marketing Officers (CMOs)
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Chief Technology Officers (CTOs)
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Chief Operating Officers (COOs)
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Chief Information Officers (CIOs)
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Chief Innovation Officers (CIOs)
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VPs of Marketing
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Heads of Marketing Technology
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Heads of Digital Marketing
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Heads of Marketing Analytics
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Heads of Marketing Operations
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Heads of Customer Experience (CX)
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Heads of Marketing Automation
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Heads of Content Marketing
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Heads of Social Media Marketing
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Heads of Brand Management
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Heads of Marketing Strategy
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Heads of Marketing Communications
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Heads of Data Analytics in Marketing
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Heads of Marketing Technology Implementation
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Marketing Managers
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Marketing Consultants
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Marketing Analysts
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Marketing Project Managers
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Marketing Campaign Managers
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SEO Specialists
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SEM Specialists
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Email Marketing Managers
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Public Relations Managers
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Creative Directors
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Marketing Coordinators
AN EVENT BY SALESGASM
Salesgasm: Empowering Sales and Marketing Professionals
Salesgasm, a leading event-organizing company, is dedicated to empowering sales and marketing professionals worldwide. We specialize in organizing world-class digital marketing and sales conferences, bringing together the industry's best minds for education, networking, and business growth.
Discover our upcoming and recently held events, featuring top-notch speakers, insightful sessions, and unparalleled networking opportunities.
Join us in our mission to provide comprehensive sales and marketing education through our Salesgasm Community known as the Intrigue Global Marketers Association. Access free training, articles, webinars, and motivational videos to enhance your skills and stay ahead of the competition.
Experience the Salesgasm difference and unleash your sales and marketing potential.
TESTIMONIALS
The feedback from delegates was that the Intrigue Marketing Summit Melbourne delivered great value to the delegates. Super organisation by the Intrigue Team”
Andrew Haussegger, Green Hat
