25th

MAdTECH SUMMIT
12 April 2023

Sydney

Name: Intrigue MAdtech Summit - Sydney 2023
Start: 2023-04-12
End: 2023-04-12
Location: Sydney

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About

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OUR INTRIGUING PAST EVENTS IN AUSTRALIA

Intrigue Sydney

Intrigue Sydney 2018

Intrigue Sydney 2019

Intrigue Melbourne 2018

Intrigue Melbourne 2019

Intrigue Melbourne 2020

One of the world's most intriguing summits of MAdTech experts

Intrigue has captured the attention of marketers worldwide for more than 8 years. This exclusive event attracts marketers and advertisers seeking to learn, ask questions, and gain inspiration. Attendees also leverage the opportunity to network and identify solutions to their marketing challenges. The event is rightly themed as the ultimate rendezvous for digital marketing buyers and suppliers.

The event is meticulously curated to unite some of the most talented minds in marketing and advertising in one location. All sessions are designed to be interactive, and debating is a common occurrence at Intrigue.

Reasons why you should attend the Intrigue Summit:

Connect with marketing and advertising leaders who make important decisions.
Gain insights from top marketing and advertising experts.
Share your viewpoints in panel discussions.
Network with leading brands in the industry.
Meet exhibitors and sponsors who can help you solve your marketing challenges.
Experience a great venue with an intimate atmosphere.
Build meaningful relationships with like-minded professionals.

Event Partners

EVENT PARTNERS

Title and AI SEO Partner

Diamond Partners

Gold Partners

Silver Partners

Bronze Partners

Official Printing Partner

Official Photography Partner

PAST SPONSORS AND PARTNERS

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IMAGE GALLERY OF OUR RECENT EVENTS

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Event Speakers

EVENT SPEAKERS

We are thrilled to announce our diverse and talented lineup of speakers for this year's conference! Our esteemed speakers come from a wide range of backgrounds and industries, each bringing their unique perspective and expertise to the table. From successful entrepreneurs and business leaders to accomplished academics and researchers, our speakers are at the forefront of their fields and will share their insights and experiences with our attendees. With their captivating presentations and thought-provoking discussions, our speakers are sure to inspire, inform, and entertain all those in attendance. Get ready to learn, connect, and be inspired by our exceptional group of speakers!

Sandipan Ghosh Country Marketing Head, Medium Business at Dell, Australia	Karmin Jah Jah Head of Marketing, APAC (Training & Certification) at Amazon Web Services	Edwin Garcia Director - Digital Marketing, Media & Ecommerce at Bayer
Maricel Custodio Head of Digital Marketing at Torrens University Australia	Dr. Tuhin Banik Founder of ThatWare™	Megan Miller Head of Brand, Media and Marketing at Sydney Water
Jethro Grainger-Marsh Head of Strategy & Commercial Solutions at Roche	Brett Chester Chief Marketing Officer at Shippit	Ben Preston Senior Director, Marketing - APAC at Cover Genius
Corrine Barchanowicz Head of Marketing, Brand, and Experience at Vicinity Centres	Laini Bennett Head of Content at LegalVision	Wendy Mak Chief Marketing & Product Officer at Link Group (LNK)
Mukundan A P Executive Vice President - Asia Pacific & Japan at Champions Group	Kate Brown Head of Operations and Marketing at Lactamo	Benjamin Ferry Area Director of Sales and Marketing at IHG Hotels & Resorts
Govinda Pathak Growth Lead at Stake	Andra (Mednis) Wilkin Group Marketing Head at Cliftons	Shiju Thomas Head Of Marketing at ezyCollect
Michael Grey Director at MKG Events Pty Ltd	Karim Mouahbi Director of Marketing at Mad Paws

Past Speakers

PAST GLOBAL SPEAKERS

Rodnei Connolly Executive Director, Worldwide Digital Marketing Leader at IBM Cloud	Richard Welch Head of Programmatic Advertising at Flipboard	Jessica Miklowcic Corporate Vice President, Brand Management at New York Life Insurance Company	Luis Freitas Digital Marketing Director at Pernod Ricard USA	Jeanniey Mullen Partner, Global Marketing Leader, Innovation at Mercer
Sharon Gordon Sr. Digital Marketing, Social Media & Content Strategist at Verizon Wireless	Loulou Hammad Head of Communications at Bombardier Transportation	Mitchell Mackey Marketing Director at Ansell Healthcare	Andres Torres Head of Marketing, ANZ at Ericsson	Terry Fung Channel Sales Lead for Google AdWords (Digital Marketing) at Google
Matt Allison Head of Global Content Strategy at Bupa	Anthony Russell Marketing Manager, AAMI Brand & Acquisition at Suncorp Group	Lisa Krost Myers Global Marketing and Brand Manager, Alienware at Dell	Cindy Thierry Global Retail Industry Lead - IBM Watson Customer Engagement at IBM	Alexandra Rosen General Manager of Live Nation Sponsorship and Global Program Director, Olympics at Cisco Systems
Sandro Scharsach Portfolio Director at Oracle Marketing Cloud	Charlotte Davies Marketing Innovation Manager, EMEA Marketing Lab at eBay	Lynn Huang Freeman Senior Director, Head of Marketing Asia Pacific at Honeywell	Malcolm Norquoy Business Head - ASEAN at Cognizant	Eli Schwartz Director of International Marketing at SurveyMonkey
Irum Sultana Head of Social Media at Deloitte UK	David Fallarme Head of Marketing, SEA & India at HubSpot	Mithun Biswas Regional Marketing Director at GE Aviation	Amisha Gandhi Head of Influencer Marketing at SAP	Andrew Cohen Vice President - Global Brand at Visa
Alexandra Snaider Head of Marketing and Communications, Asia South at Nokia	Alex Cwirko-Godycki Associate Partner, Head of Marketing for Radford - Aon Hewitt	Chris Lane Global Head of Digital and Brand Marketing at Fiverr	Rahul Khanna Global Head - Marketing and Advertising Negotiations at Uber	Laura Kantor Head of Marketing at Foodpanda
Lorin McDowell Head of Marketing - Systems at Asus	Rohan Mathur Senior Marketing Manager at LEGO Group	Aman Chawla SVP - Marketing (APAC & EMEA) at Citibank	Adrian Westwood Senior Manager and Head of Email (Wotif Group Brands) at Expedia Australia	Tania Lau Senior Director of Marketing & Communications at Yahoo! Hong Kong
Andra Wilkin Director, Field Marketing APJ at Citrix	Robin Patrick Business Engagement Manager at PayPal	Jason Egresits Director of Marketing at PwC	Prisca Lam Head of Marketing, Asia at LinkedIn Marketing Solutions (Former)	Andrew Agbay International Media Lead (APAC/LATAM/Canada) at Microsoft

Agenda

THE AGENDA

We start with networking. Be on time :)

8:15 AM - 9:40 AM

Registration, Tea and Networking

Keynote

9:40 AM to 10:00 AM

Opening Remarks

Keynote:
Sandipan Ghosh - DELL

10:00 AM to 10:20 AM

Topic: Evolution of marketing – the Art and Science

Marketing is an ever-evolving domain which makes it all the more exciting! In this session, we will delve into the evolution of marketing from word-of-mouth whisper campaigns to traditional print to digital marketing. The session will explore how marketing is running on steroids with the latest technology using Artificial Intelligence and Machine Learning techniques fuelled by data! The session will tickle your thinking on the use of various tactics. Lastly, we will wrap the session with a brief chat on ChatGPT.

Keynote:
Dr Tuhin Banik - ThatWare

10:20 AM to 10:50 AM

23 Cutting Edge SEO Strategies to work in 2023 and Beyond

Panel:
Moderator: Ben Preston - Cover Genius
Dr Tuhin Banik - ThatWare

Laini Bennett - LegalVision

10:50 AM to 11:30 AM

How SEO marketing brings salvation to all economic climates, especially during the recession

Panel:
Moderator: Jethro Grainger Marsh - Roche
Govinda Pathak - STAKE
Edwin Garcia - BAYER
Ben Preston - Cover Genius
Michael Grey - MKG Events

11:30 AM to 12:10 PM

How to embrace post-pandemic consumer behaviour and put out the best marketing and advertising strategies going forward

Panel:
Moderator: Shiju Thomas - ezyCollect
Brett Chester - Shippit
Andra Wilkin - Cliftons
Mukundan AP - Champions Group
Benjamin Ferry - IHG Hotels & Resorts

12:10 PM to 12:40 PM

Leveraging customer information to foster personalized interactions that cultivate loyal relationships rather than just customers.

Fireside Chat:

Moderator: Corrine Barchanowicz - Vicinity Centres
Maricel Custodio - Torrens University Australia

12:40 PM to 1:10 PM

What are the ways to utilize AI tools in order to revolutionize your marketing approach? Understanding AI in Video, Images and Text.

Networking, Lunch and Group Photo

1:10 PM to 2:10 PM

Let's have some good food and network with peers

Panel:
Moderator: Brett Chester - Shippit
Govinda Pathak - STAKE
Sandipan Ghosh - DELL Technologies

2:10 PM to 2:50 PM

The intricacies of Performance Marketing - Strategies for achieving an exceptional Return on Advertising Spend

Panel:
Moderator: Shiju Thomas - ezyCollect
Karim Mouahbi - Madpaws
Kate Brown - Lactamo

2:50 PM to 3:30 PM

Concluding the argument on Storytelling/Emotional Connection versus AI/Automation in marketing.

Fireside Chat:
Moderator: Jethro Grainger Marsh - Roche
Karmin Jah Jah - Amazon Web Services
Wendy Mak - Link Group
Megan Miller - Sydney Water

3:30 PM to 4:10 PM

What are the steps required to establish a vibrant and committed community around your brand, which can serve as a catalyst for innovation, revenue growth, and customer retention?

Networking Break

4:10 PM to 4:40 PM

Coffee and networking with some amazing people

Audience Discussion

4:40 PM to 5:00 PM

Gain insight into the transformative impact of Metaverse and ChatGPT on the landscape of marketing and advertising in the years ahead, and how it will revolutionize the industry

Testimonials

TESTIMONIALS

Chris Stacks, PHP Agency

Thank you so much to @salesgasm for having me at the Intrigue Summit Miami yesterday.

There are many events you can go to but this was by far one of the best events I have been to for digital marketing and social media.

Andrew Haussegger, Green Hat

The feedback from delegates was that the Intrigue Marketing Summit Melbourne delivered great value to the delegates. Super organisation by the Intrigue Team”

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Anita Chan, Acsys International

The Intrigue Melbourne and Hong Kong events were really amazing.

Venue

Sydney Masonic Centre

A venue designed to Intrigue

We at the Intrigue Summit are very particular about the venue we select for our events. We believe in delivering a great experience with a mixture of networking, new ideas, and business dialogs to all our attendees. And for that, a venue plays a significant role. The Sydney Masonic Centre is regarded as one of Sydney's most architecturally significant buildings. It gives that amazing feeling where memories are made and in our case where senior marketers from across Sydney can meet, share views, make new contacts, and have fun while experiencing the rich history of the venue.

Venue

Sponsor/Exhibit

SPONSOR/EXHIBIT

If your company provides marketing/advertising tech or sales related services to SMEs, MNCs as well as advanced-stage startups, this is a great event for you to sponsor/exhibit. Below are the benefits:

Gain entry to key decision-makers within organizations.
Improve your company's exposure both domestically and internationally with our globally-organized events.
Join a captivating and lively summit exclusively dedicated to enhancing marketing and sales for organizations.
Produce valuable leads through our themed event, "The Marketing/Advertising Buyers and Suppliers Rendezvous."
Explore our captivating sponsorship and exhibition packages that prioritize return on investment.
Access numerous additional benefits.

Please fill out the form by clicking on the button below and let us know your requirements. One of our executives will get in touch with you with a customized proposal shortly

Download Sponsorship Proposal

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