New York

Start your day by meeting new people over coffee and getting ready for a day of exciting knowledge and innovation.

Let's start the day off right with a warm welcome, setting the tone for an inspiring journey into the dynamic world of marketing and technology.

Learn how predictive AI is revolutionizing marketing by enabling value-based optimization and bidding. The session highlights AI's growing influence in marketing, with predictions indicating a shift to strategic activities and significant economic impact by 2030. The keynote outlines how predictive AI enhances campaign effectiveness by leveraging user data for targeted strategies, improving customer experiences, and boosting ROAS. Case studies, like Miro's 33% ROAS increase, showcase AI's success in transforming marketing outcomes across various industries.

​In today’s highly competitive landscape, achieving meaningful business outcomes requires precision and personalization at scale. The speaker will share some best practices on how Account-Based Marketing (ABM), powered by AI and automation, can revolutionize demand generation and accelerate growth. Learn how to identify high-value accounts, personalize engagements, and measure success through outcome-driven KPIs, while blending cutting-edge AI tools with creative communication strategies. The session will provide actionable insights for marketing leadership on optimizing ABM strategies, integrating AI’s predictive capabilities with creativity, and using automation to drive both efficiency and impact. Join us to discover how this powerful combination is transforming ABM into a data-driven, scalable engine for business success.

Dive into the realm of performance marketing and unlock the secrets to driving exceptional growth for your business. Explore innovative tactics and cutting-edge tools that leverage data and analytics to optimize campaign performance, maximize ROI, and propel your brand to new heights in the digital landscape.

Time to refuel your energy and your network! Dive into conversations that could ignite your next big idea, and make sure to be part of the group photo—let’s freeze this epic moment in time together!

Explore the evolving relationship between human connection and technological advancement in marketing. Delve into strategies for seamlessly integrating the personal touch of human interaction with the efficiency and scalability of technology to create impactful and authentic marketing campaigns.

Take this time to rejuvenate and fuel your creativity. Engage with exhibitors, network with peers, and explore conversations that could lead to your next big idea—all while savoring a delicious lunch designed to inspire.

Learn the ins and outs of video marketing in today's digital landscape. Discover innovative strategies and techniques to harness the power of video content for maximum impact and engagement with your audience.

Learn about creative strategies to optimize your advertising efforts for better results.

​With personalization becoming a crucial aspect of marketing, this topic focuses on crafting tailored experiences that resonate with consumers.

Take a breather with a cup of coffee and seize the opportunity to recharge and reconnect with industry peers. Share ideas, insights, and perhaps a few secrets in a casual atmosphere.

Delve into the delicate balance between creativity and analytics in branding. Explore how artistic ingenuity meets data-driven strategies to craft compelling brand identities and marketing campaigns.

Discuss the impact of generative AI on content marketing, from creating unique content at scale to optimising campaigns in real-time.

End the day with final thoughts and unwind while chatting with your industry colleagues. It's time to relax and share your insights.