SYDNEY

Registration and Morning Networking

Start your day by meeting new people over coffee and getting ready for a day of exciting knowledge and innovation.

Opening Remarks

We begin the day with an exciting introduction, setting the stage for a day of learning about the latest in marketing and technology.

Cutting through the noise: Standing Out in a Saturated Digital World

Our customers' journey with us is deeply intertwined with the online and digital interactions they have with our brand. In today's digital realm crowded with countless messages, it's critical to stand out—not only to deliver an exceptional and accessible experience but also to ensure it's a secure one. As the digital world grows, so do the risks, highlighting the need for safe and secure digital touchpoints. Join us in our upcoming session where Paul Thompson from Acquia will guide us through four essential focus areas that will enhance our customers' experiences: leveraging Generative AI as the new user interface; effectively using content and data; adhering to accessibility standards; and fortifying cybersecurity. Paul will delve into the concept of an Open Digital Experience Platform (DXP) and illustrate how embracing this strategy can help us master these areas, leading to superior, secure, and inclusive customer experiences.

The Power’s In The Scroll: Unlocking The Full Potential of Social Media Marketing to Millennials

In a world where attention is the greatest currency, discover the blueprint to captivate millennials on social media. Join us for insights, strategies, and secrets that unlock their hearts and wallets. Elevate your marketing game and leave with actionable tactics to thrive and shine in the digital realm. So, fasten your seatbelts and brace yourselves for an exhilarating exploration into the psyche of the millennial consumer, as we unravel the mysteries of social media marketing and discover how to navigate this ever-changing landscape with finesse and flair.

Making Special Customer Connections

Discover how to create deep and memorable connections with your customers, turning them into loyal fans of your brand.

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Speakers:
Brett Chester - Chief Marketing Officer at Objective
Gillian Reilly - Head of Marketing Impact and Outreach at Hort Innovation

Moderator: Lauran Vohmann - Senior Manager - Digital Marketing at Talent

Creating Amazing Video Campaigns

Find out how to make attention-grabbing and emotionally impactful video ads that make your brand stand out.

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Speakers:

Farzeen Quadir-Hegde - Head of Marketing - SYS BG at ASUS
Phoebe Lay - Founder, Director at Thrive and Shine Co.

Moderator: Fern Canning - Marketing Leader, Ex-Deloitte, Edelman, DDB

Solving the Marketing Personalisation Paradox in an AI Era

Explore the latest marketing solutions and innovations that could change how you do business.

Lunch and Networking - A Culinary Adventure

Enjoy a delicious meal and chat with other professionals in the industry. It's a great opportunity to connect and learn from each other.

Talking about Personalization

Learn how personalization is changing marketing across different industries and how it can make your marketing efforts unique and successful.
 

Speakers:

Claudia van de Tonnekreek - Director/Head of Loyalty Marketing Services at Gratifii Limited
Maricel Custodio - Director - Digital Marketing (ANZ) Director at Torrens University Australia
Nicole Mathias-Browne - Chief Marketing Officer I Marketing & Growth Leader at Mercer Australia

Moderator: Melanie Reiter - Prescription Diet Brand Manager at Hill’s - Colgate-Palmolive.

Smart Marketing Strategies

Learn about creative strategies that make your advertising budget work harder and deliver better results.

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Speakers:

Cindy Li - Head of Marketing/PR, Pacific Hunter Group (formerly Rockpool Dining Group)
Garima Sinha - Director Marketing - ANZ & NZ at Oxford Economics
Govinda Pathak - Head of Marketing at Blueberry Market

Robert Cocking - Head of Marketing at The Grounds

Moderator: Therese Tarlinton - Speaker, Facilitator & Consultant - Marketing Partnerships & Sponsorships at Therese Tarlinton Consulting

Afternoon Coffee Break and Networking

Take a break, enjoy some coffee, and network with your peers in a relaxed setting.

Balancing Humans and Automation

Learn how to balance human creativity and automated processes to create marketing campaigns that really connect with your audience.

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Speakers:

Ben Preston - Chief Marketing Officer at WeMoney

Lauran Vohmann - Senior Manager - Digital Marketing at Talent

Moderator: Wendy Mak - Chief Marketing Officer / GM, Sustainability & Stakeholder Communications at Link Group (LNK)

AI in Marketing

Explore how artificial intelligence is being used in marketing to create captivating content that engages your audience.

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Speakers:
Isaac Lai - Head of Marketing at ThreeTrader
Farzeen Quadir-Hegde - Head of Marketing - SYS BG at ASUS

Closing Remarks and Networking

End the day with final thoughts and unwind while chatting with your industry colleagues. It's time to relax and share your insights.