HERE'S WHAT HAPPENED AT THE SUMMIT
B2B Digital Marketing/Martech Buyers and Suppliers Rendezvous
Connect with decision-makers, participate in panel discussions, and find solutions to your marketing challenges. Join us for captivating sessions led by industry pioneers and connect with top brands, exhibitors, and sponsors.
THE
ULTIMATE
INTRIGUE
MARTECH
EXPERIEN-
CE
ACQUIRE
PRICELESS KNOWLE-
DGE
Connect with top-notch marketing experts and tap into their practical expertise. Gather valuable insights that you can immediately apply within your organization.
DEPART WITH ACTION
-ABLE
SOLU
-TIONS
Struggling with marketing challenges in your company? Worry not. Our sponsors and exhibitors possess the perfect remedies for your marketing dilemmas. They eagerly await your presence at the summit.
FORGE MEANINGFULCONNECTI
-ONS
Mingle with captivating individuals who share a passion for marketing and advertising. Cultivate friendships and engage in business discussions with like-minded peers who are seeking collaboration.
EVENT PARTNERS
THEMES/MAIN TOPICS
SPONSOR
EVENT SPEAKERS
Prepare to be inspired by our stellar lineup of speakers at MadTech Sydney 2024 conference! We've curated a diverse group of talented experts from various industries, each with a unique perspective to share. Get ready to learn, connect, and be captivated by their invaluable insights. Join us for an unforgettable experience with our exceptional lineup of speakers!
AGENDA
8:30 AM - 9:30 AM
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Registration and Morning Networking
Start your day by meeting new people over coffee and getting ready for a day of exciting knowledge and innovation.
9:30 AM to 9:35 AM
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Opening Remarks
We begin the day with an exciting introduction, setting the stage for a day of learning about the latest in marketing and technology.
Keynote Session:
Speaker: Paul Thompson - Partnerships and Alliances - APAC at Acquia
9:40 AM to 10:00 AM
Cutting through the noise: Standing Out in a Saturated Digital World
Our customers' journey with us is deeply intertwined with the online and digital interactions they have with our brand. In today's digital realm crowded with countless messages, it's critical to stand out—not only to deliver an exceptional and accessible experience but also to ensure it's a secure one. As the digital world grows, so do the risks, highlighting the need for safe and secure digital touchpoints. Join us in our upcoming session where Paul Thompson from Acquia will guide us through four essential focus areas that will enhance our customers' experiences: leveraging Generative AI as the new user interface; effectively using content and data; adhering to accessibility standards; and fortifying cybersecurity. Paul will delve into the concept of an Open Digital Experience Platform (DXP) and illustrate how embracing this strategy can help us master these areas, leading to superior, secure, and inclusive customer experiences.
Keynote Session:
Speaker: Phoebe Lay - Founder, Director at Thrive and Shine Co.
10:05 AM to 10:25 AM
The Power’s In The Scroll: Unlocking The Full Potential of Social Media Marketing to Millennials
In a world where attention is the greatest currency, discover the blueprint to captivate millennials on social media. Join us for insights, strategies, and secrets that unlock their hearts and wallets. Elevate your marketing game and leave with actionable tactics to thrive and shine in the digital realm. So, fasten your seatbelts and brace yourselves for an exhilarating exploration into the psyche of the millennial consumer, as we unravel the mysteries of social media marketing and discover how to navigate this ever-changing landscape with finesse and flair.
Fireside Chat:
10:30 AM to 11:10 AM
Making Special Customer Connections
Discover how to create deep and memorable connections with your customers, turning them into loyal fans of your brand.
Speakers:
Brett Chester - Chief Marketing Officer at Objective
Gillian Reilly - Head of Marketing Impact and Outreach at Hort Innovation
Moderator: Lauran Vohmann - Senior Manager - Digital Marketing at Talent
Panel Discussion:
11:15 AM to 11:55 AM
Creating Amazing Video Campaigns
Find out how to make attention-grabbing and emotionally impactful video ads that make your brand stand out.
Speakers:
Farzeen Quadir-Hegde - Head of Marketing - SYS BG at ASUS
Phoebe Lay - Founder, Director at Thrive and Shine Co.
Moderator: Fern Canning - Marketing Leader, Ex-Deloitte, Edelman, DDB
Keynote:
Speaker: Christopher Melotti - Founder, Business Communications and Brand Messaging Strategist at Melotti Content Media
12:00 PM to 12:20 PM
Solving the Marketing Personalisation Paradox in an AI Era
Exhibitor Tour
12:25 PM to 12:45 PM
Explore the latest marketing solutions and innovations that could change how you do business.
12:45 PM to 1:45 PM
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Lunch and Networking - A Culinary Adventure
Enjoy a delicious meal and chat with other professionals in the industry. It's a great opportunity to connect and learn from each other.
Panel Discussion:
1:50 PM to 2:30 PM
Talking about Personalization
Learn how personalization is changing marketing across different industries and how it can make your marketing efforts unique and successful.
Speakers:
Claudia van de Tonnekreek - Director/Head of Loyalty Marketing Services at Gratifii Limited
Maricel Custodio - Director - Digital Marketing (ANZ) Director at Torrens University Australia
Nicole Mathias-Browne - Chief Marketing Officer I Marketing & Growth Leader at Mercer Australia
Moderator: Melanie Reiter - Prescription Diet Brand Manager at Hill’s - Colgate-Palmolive.
Panel Discussion:
2:35 PM to 3:15 PM
Smart Marketing Strategies
Learn about creative strategies that make your advertising budget work harder and deliver better results.
Speakers:
Cindy Li - Head of Marketing/PR, Pacific Hunter Group (formerly Rockpool Dining Group)
Garima Sinha - Director Marketing - ANZ & NZ at Oxford Economics
Govinda Pathak - Head of Marketing at Blueberry Market
Robert Cocking - Head of Marketing at The Grounds
Moderator: Therese Tarlinton - Speaker, Facilitator & Consultant - Marketing Partnerships & Sponsorships at Therese Tarlinton Consulting
3:20 PM to 3:40 PM
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Afternoon Coffee Break and Networking
Take a break, enjoy some coffee, and network with your peers in a relaxed setting.
Panel Discussion:
3:45 PM to 4:25 PM
Balancing Humans and Automation
Learn how to balance human creativity and automated processes to create marketing campaigns that really connect with your audience.
Speakers:
Ben Preston - Chief Marketing Officer at WeMoney
Lauran Vohmann - Senior Manager - Digital Marketing at Talent
Moderator: Wendy Mak - Chief Marketing Officer / GM, Sustainability & Stakeholder Communications at Link Group (LNK)
Fireside Chat:
4:25 PM to 5 PM
AI in Marketing
Explore how artificial intelligence is being used in marketing to create captivating content that engages your audience.
Speakers:
Isaac Lai - Head of Marketing at ThreeTrader
Farzeen Quadir-Hegde - Head of Marketing - SYS BG at ASUS
05:00 PM
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Closing Remarks and Networking
End the day with final thoughts and unwind while chatting with your industry colleagues. It's time to relax and share your insights.
GET TICKETS
DISCUSSION TOPICS
SEO MARKETING
SEO: Economic Salvation in Recession.
AI MARKETING
Ways to utilize AI tools in order to revolutionize your marketing approach?
PARTNERSHIP MARKETING
Building Agile & Resilient Tech Partnerships in Emerging Markets.
BRANDING
Nurturing Brand Communities for Growth and Retention.
PERSONALIZED MARKETING
Transforming Business through Personalization.
PERFORMANCE MARKETING
Cutting-Edge Strategies for Maximizing Return on Advertising Spend.
VENUE
Cliftons, Margaret St, Sydney
L13, 60 Margaret St, Sydney NSW 2000
Feel the excitement at Cliftons, our venue for the Intrigue MadTech Summit in Sydney! We've carefully selected Cliftons for its vibrant atmosphere and conducive spaces, perfect for sparking meaningful discussions and forging lasting connections. Let's make memories together at the Intrigue MadTech Summit, surrounded by warmth and collaboration.
WHO IS IT FOR?
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CMOs: Gain insights into how technology is disrupting marketing strategy and stay ahead of the curve.
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CDOs/ClOs: Embrace agility and be future-ready for digital transformation in the marketing landscape.
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Marketing Technology Startups: Showcase your innovative solutions and services to a highly relevant audience.
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Marketing Agencies: Experience the evolving customer expectations and build a strong network of industry professionals.
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Marketing Professionals: Stay up-to-date with the latest trends, strategies, and technologies shaping the marketing industry.
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Digital Marketers: Learn how to leverage digital channels effectively and drive successful campaigns.
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Brand Managers: Discover new approaches to brand building and customer engagement in a dynamic market.
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Marketing Analysts: Gain insights into data-driven marketing strategies and analytics tools to optimize marketing performance.
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Social Media Managers: Explore innovative social media tactics and platforms to enhance brand presence and engagement.
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Content Marketers: Uncover content creation and distribution strategies that resonate with target audiences.
ATTENDEE PROFILE
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Chief Marketing Officers (CMOs)
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Chief Technology Officers (CTOs)
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Chief Operating Officers (COOs)
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Chief Information Officers (CIOs)
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Chief Innovation Officers (CIOs)
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VPs of Marketing
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Heads of Marketing Technology
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Heads of Digital Marketing
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Heads of Marketing Analytics
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Heads of Marketing Operations
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Heads of Customer Experience (CX)
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Heads of Marketing Automation
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Heads of Content Marketing
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Heads of Social Media Marketing
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Heads of Brand Management
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Heads of Marketing Strategy
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Heads of Marketing Communications
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Heads of Data Analytics in Marketing
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Heads of Marketing Technology Implementation
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Marketing Managers
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Marketing Consultants
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Marketing Analysts
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Marketing Project Managers
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Marketing Campaign Managers
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SEO Specialists
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SEM Specialists
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Email Marketing Managers
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Public Relations Managers
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Creative Directors
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Marketing Coordinators