23rd

MAdTECH SUMMIT
DUBAI - 7 DEC 2022

Intrigue

Venue: Copthorne Lakeview Hotel, Dubai Investment Park
Google Maps Link

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One of the world's most intriguing summits of MAdTech experts

With every mutation of COVID-19, the market mutates no matter if it is a consumer, SMB buyer or enterprise, the old tools of the trade to convince your customer to click on “Place Order” have got redundant.

Businesses and consumers are diffident to fill out digital forms or scroll through endless product catalogs trying to find that one perfect thing that is both beneficial and cost-effective. For Customers, experience and commitment have become the top priority.

Are you ready to go MAd and up your game to engage your customers & take them through a journey of nurturing them into LOYAL Customers?

Then fill out the form for one more time and join us @ Intrigue MAdTech Summit 2022

EVENT PARTNERS

Diamond Partners

Official AI SEO Partner

Official Photography Partner

Official Videography Partner

Gold Partners

SPEAKERS OF THE EVENT

Anood Haddad

Head of Marketing - MEA

JLL MENA

Dr. Tuhin Banik

Founder

Thatware

Suad Merchant

Senior Vice President, Head of Brand, Social & Corporate Communications

Mashreq Bank

Sujith Kumar

Chief Revenue Officer

Ampliz

Priety B. S. Padam

Head of Marketing & Communications - Middle East, Africa, Turkey & Pakistan

Australian Trade and Investment Commission (Austrade)

Krzysztof Kowalski

Marketing Director
DT-One

Janet Borges

Vice President- Business Development

Lake B2B

Miguel Angel Rojas Ruiz

Director of Brand Marketing

Rove Hotels

Prateek Kewalramani

Head of Marketing - Fitbit, Middle East & Africa

Google

Subhakar Rao Surapaneni

Chairman

Champions Group

Ritz Steytler

Director, Digital Marketing - APAC & MEA

Electrolux

Aboud KHEDERCHAH

Head of Marketing, MEA

Casio

Abhinav Kumar

Sr GM Marketing

Emami International

Prashant Deorah

CEO & MD

Puretech Digital

Karim Ali

Head of Digital Marketing, Africa, Middle East Region & Pakistan

Standard Chartered Bank

Tatum April

Chief Marketing Officer

Philcoin

Louise Clements

Chief Marketing Officer, MEA

IBM

Herwig Sauberer

Head of Marketing ME & APAC

PlanRadar

Kiran Girija

Director of Digital Marketing

JA Resorts & Hotels

Mahdi Rimawi

Deputy CEO and Chief Business Officer

Edraak

Michelle Saddy Hatem

Head of Marketing - Levant, North Africa, KSA & UAE

HMD Global

Vibha Thusu

Global Head of Marketing & Communications

Himel

Sara Yaghoubi

Director of Growth, Brand

Airalo

Jennette Bongo

Marketing Officer

Corys Piping Systems - Manufacturers of Hepworth

Image Gallery

IMAGE GALLERY OF OUR RECENT EVENTS

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Agenda

AGENDA

We start with networking. Be on time :)

8:15 am - 9:15 am

Registration, Tea and Networking

Keynote

9:15 AM to 9:25 AM

Opening Remarks
Speaker:
Dij Phukan - Chief Smile Officer at Salesgasm

Keynote

09:25 AM to 09:45 AM

Topic: New frontiers of Hyperpersonalized Marketing

Speaker:
Subhakar Rao - Champions Group

Keynote

9:45 AM to 10:05 AM

Topic: What creates a brand? Is it the people or the brand's marketing tactics?

Fitbit – a brand that is recognized globally for its commitment to making the world a healthier place, has not just won a huge community through its in-app Fitbit Community feature but has also built strong brand loyalty by motivating and inspiring users to move and stay healthy. Fitbit also provides everyone with the ability to track their progress against their friends and compete in a variety of different challenges.

In the region, Fitbit has ensured a strong brand presence through its 360-degree marketing tactics, as well as the annual Dubai Fitness Challenge, of which they have been the official Health and Wellness Partner for four years running.

Speaker:
Prateek Kewalramani - Fitbit (Google)

Keynote

10:05 AM to 10:30 AM

Role of AI and Semantic Engineering in the world of SEO!

Speaker:
Tuhin Banik - Thatware

Networking Break and Group Photo

10:30 AM to 10:45 AM

15 mins dedicated to knowing each other better and becoming friends for life.

Panel

10:45 AM to 11:25 AM

What is a brand community & why a company should build brand loyalty (Create your cult with Brand Community)
Moderator: Ritz Steytler - Electrolux
Speakers: Anood Haddad - JLL MENA
Vibha Thusu - HIMEL
Priety B. S. Padam - Australian Trade and Investment Commission (Austrade)

Fireside Chat

11:25 AM to 12:05 PM

How SEO marketing brings salvation to all economic climates, especially during the recession
Speakers:
Tuhin Banik - Thatware

Miguel Angel Rojas Ruiz - Rove Hotels

Panel

12:05 PM to 12:45 PM

Using customer data to drive personalized experiences that create friends not customers

Moderator: Herwig Sauberer - PlanRadar
Speakers:
Aboud KHEDERCHAH - Casio
Karim Ali - Standard Chartered Bank

Sujith Kumar - Ampliz

Networking

12:45 PM to 1:00 PM

Some appetizing business discussions before lunch

Networking

1:00 PM to 2:00 PM

A tasty lunch with peers is more delicious than without them

Panel

2:00 PM to 2:40 PM

How has Marketing and Advertising changed post covid (MAd mutation post-COVID 19)

Moderator: Sara Yaghoubi - Airalo

Speakers:

Tatum April - Philcoin
Louise Clements - IBM
Herwig Sauberer - PlanRadar

Janet Borges - Lake B2B

Panel

2:40 PM to 3:20 PM

Performance marketing - How to get that MAd ROAS

Moderator: Ritz Steytler - Electrolux

Speakers:

Kiran Girija - JA Resorts & Hotels
Michelle Saddy Hatem - HMD Global
Krzysztof Kowalski - YAP

Panel

3:20 PM to 4:00 PM

If you know how to market (Brand the product), you blow away the next 10 salespeople ~ Gary Vee. Is Gary Vee right in saying this?

Moderator: Jennette Bongo - Corys Piping Systems
Speakers:

Krzysztof Kowalski - YAP

Abhinav Kumar - Dabur International

Federica D'Andrea - Incomlend

Networking Break

4:00 PM to 4:30 PM

Coffee and networking time with some of the best marketing minds in town

Networking Break

4:30 PM to 5:15 PM

After party with peers... nah... buddies

Past Speakers

PAST SPEAKERS

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Testimonials

TESTIMONIALS

Chris Stacks, PHP Agency

Thank you so much to @salesgasm for having me at the Intrigue Summit Miami yesterday.

There are many events you can go to but this was by far one of the best events I have been to for digital marketing and social media.

Andrew Haussegger, Green Hat

The feedback from delegates was that the Intrigue Marketing Summit Melbourne delivered great value to the delegates. Super organisation by the Intrigue Team”

Anita Chan, Acsys International

The Intrigue Melbourne and Hong Kong events were really amazing.

Who and Why?

Who Should Attend?

CMOs – Understand technology as a disrupter for marketing strategy
CDOs/CIOs – Be agile & future-ready for digital transformation
MAd Tech Startups – To Exhibit
Marketing Agencies – Experience the changing customer expectations & Build a Network